Welcome to AutomotiveConversions.com, a specialized information resource designed to provide expert insight — from the front lines of campaign management, keynote presentations and executive considerations — on generating conversions (ie. leads) for automotive dealerships. Inherent to the subject of car dealership conversion optimization, we will also shed light on proven tactics for increasing conversion rate (the % of clicks who become leads), as well as lowering car dealerships’ cost per lead, which ultimately creates a lower cost per sale and greater ROI.

Our goal at Automotive Conversions is to provide updates on successful conversion generation tactics and benchmarks with more frequency, transparency and actual insight (ie. commentary) than other other sources currently do.

The basis for this information will be 5 years’ (and counting) worth of automotive campaign and conversion optimization data, generated by experience from dozens of brands and spanning the economy, luxury and super-premium segments of the industry.

More than just data, this information will be analyzed by established digital marketing industry experts such as agency leaders, keynote presenters, published authors and others with deep familiarity as to the thinking of Dealer Principals, General Managers, CFOs/Controllers, and other high-level dealership positions.

We look forward to seeing you here often, and helping to grow your conversions.

AutomotiveConversions.com is owned and operated by Lincoln Digital Group™.